Cohoes Athletics announces partnership with Under Armour, BSN Sports in ‘Women of Will’ campaign

Cohoes Athletics has announced a new, multi-year partnership with Under Armour Women through BSN Sports, naming the global performance brand as the official outfitter of their women’s sports in their exclusive “Women of Will” campaign.

As part of the partnership, Under Armour will be the official brand supplying uniforms and apparel for training and game day including an exclusive ‘Women of Will’ (WOW) branding and apparel package.

“We are very excited to partner with two outstanding companies, BSN Sports and Under Armour, to elevate girls high school athletics,” said Cohoes Athletic Director Jeff Huneau. “This program is a great opportunity to give our female athletes in the Cohoes City School District confidence and a sense of empowerment.”

Founded in 2018, WOW is an exclusive women’s high school sports sponsorship that exists to celebrate the surmounting of any obstacle, whether mental, physical or rooted in society’s expectations. WOW focuses on empowering coaches across the country with performance solutions that allow them to concentrate on what matters most — changing lives and inspiring the next generation of women to strive for greatness.

Preparing our students for success in tomorrow’s world.

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